LASH SCHOOL PRODUCT LAB™

Development.

Sourcing.

Branding.

Launch.

From Lash Artist to Product Owner.

An intensive 8-week one-on-one mentoring program for those who don’t just want to sell a product with their name on it—but want to learn how to develop a product around which they can build a business.

Schedule an initial consultation here

LASH SCHOOL PRODUCT LAB™

From Lash Artist to Product Owner

Have you ever wondered:

“I wish I could have my own product made…”

But you don't know where to start?

How do you find a manufacturer?
How do you know if the quality is good enough?
What should you ask the factory?
How do you calculate your cost price?
What should be on the packaging?
What documentation do you need?
And how do you avoid spending thousands of kroner on the wrong product?

SCOOP PRODUCT LAB™ is an intensive 8-week one-on-one mentoring program for lash artists who want to make the leap from working with other people’s products to developing their own.

You don't need a manufacturer, a finished product, or a fully developed idea.

We'll start where you are.

A white orchid with five flower clusters, standing on a green stem against a neutral beige background.

Develop your own professional eyelash product—from idea to manufacturer, product, brand, and launch plan

Develop your own professional eyelash product—from idea to manufacturer, product, brand, and launch plan

WHO IS THIS PROGRAM FOR?

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LASH SCHOOL PRODUCT LAB™ is for you if:

  • already works professionally with eyelashes

  • Have an idea for your own product

  • dream of creating your own lash brand

  • wants to develop more than just a standard private-label product

  • will understand the process from start to finish

  • would like to avoid common beginner mistakes

  • is looking for an experienced sounding board

  • would like help making decisions along the way

You don't need to have:

  • a manufacturer

  • a finished product

  • a finished fire

  • packaging

  • a large warehouse

  • experience with imports

We'll start where you are.

THIS IS NOT A “PUT YOUR LOGO ON A PRODUCT” COURSE

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IMPORTANT INFORMATION ABOUT THE 8 WEEKS

The program is intensive.

We meet once a week for 2 hours over the course of 8 weeks.

That doesn't mean the manufacturer will necessarily be able to produce your finished product within 8 weeks.

Production, samples, design, compliance, and transportation depend, among other things, on:

  • the complexity of the product

  • manufacturer's lead time

  • the sampling process

  • changes

  • documentation

  • production

  • shipping

The goal of these 8 weeks is to give you the comprehensive knowledge, structure, and decision-making process you need to take your project all the way from idea to production and launch—without having to feel your way through it.

There are plenty of opportunities to buy an existing product and put your own logo on it.

This is something else.

You'll learn to think like:

Product Developer + Brand Owner.

From:

“I’d really like to make my own eyelashes…”

to:

“I know what product I want to develop, what questions to ask the manufacturer, how to evaluate samples, how much the product should cost, what documentation I need to have in order, and how I want to launch it.”

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ONLINE OR IN-STORE

You can choose how your mentoring program will be structured.

ONLINE

All 8 modules can be completed online.

This makes the program possible no matter where you are in Denmark or the world.

PHYSICAL

If you prefer in-person mentoring, the modules can be completed in person by arrangement.

Any transportation costs or special expenses will be agreed upon separately.

WHAT DO YOU GET?

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FROM IDEA TO FINAL PRODUCT

You’ll go from an idea in your head to a professional product specification, clear positioning, and a well-defined plan for what you need to develop.

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FIND THE MANUFACTURER & AVOID COSTLY MISTAKES

Learn how to find, evaluate, and negotiate with manufacturers—and how to avoid poor-quality samples, excessively high MOQs, and costly beginner mistakes.

Two people are sitting at a table with a lamp, a notebook, and a glass of water; they are working on a laptop and writing in the notebook, with a wooden wall in the background.

GET A HANDLE ON COMPLIANCE, PRICING, AND PRODUCTION

Get an overview of documentation, EU requirements, cost prices, MOQs, imports, and the financial aspects that need to be in place before you begin production.

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BUILD & LAUNCH YOUR OWN LASH BRAND

You'll receive a concrete launch plan and learn how to take your finished product through the process of branding, packaging, setting up an online store, B2B sales, and the launch.

Explore our modules

HOW THE PROCESS IS STRUCTURED

The course consists of 8 modules spread over 8 weeks.

Each module lasts a maximum of 2 hours, depending on how much feedback is needed.

Each session has a clear focus and a specific outcome, so you know exactly what to work on after the session.

  • We're not starting with the factory.

    Let's start with the question:

    What exactly are you going to develop—and why would anyone buy it?

    In this module, we will be working on:

    • What product would you like to develop?

    • Who is the target audience?

    • What problem is the product designed to solve?

    • What makes this product different?

    • What should your USP be?

    • Premium, mid-range, or budget?

    • How does the product fit into your existing brand?

    • Should you start with just one hero product?

    • What products might be added later?

    • Product Name and Product Architecture

    • Positioning

    By the end of the module, you will have:

    A specific product idea, target audience, USP, and positioning.

    Working between modules:

    Please finish your product brief so that we can begin specifying the actual product in Module 2.

  • FROM IDEA TO PRODUCT SPECIFICATION

    Now the idea needs to be translated into something a manufacturer can actually understand.

    We work with:

    • Product Features

    • Performance

    • Materials

    • Lengths

    • Thicknesses

    • Curls

    • Colors

    • Finish

    • Desired Product Characteristics

    • Quality Requirements

    • Packaging at a general level

    • What the manufacturer must be able to provide

    • Which specifications are non-negotiable

    We'll also go over how to write a professional brief for a producer.

    By the end of the module, you will have:

    A completed Product Specification that can be used in discussions with manufacturers.

    Working between modules:

    You'll customize and finalize your specification so it can be used for supplier research.

  • Finding a factory is not the same as finding the right factory.

    We work with:

    • Where can you find relevant manufacturers?

    • Alibaba and other sourcing channels

    • OEM vs. ODM vs. Private Label

    • How to Screen Manufacturers

    • MOQ

    • Prices

    • Production Capacity

    • Materials

    • Quality

    • Samples

    • Documentation

    • Communication

    • Lead Times

    • Red flags

    • How to Compare Manufacturers

    We'll also go over the questions you should ask before spending money on samples or production.

    By the end of the module, you will have:

    A shortlist of relevant manufacturers + Supplier Questionnaire.

    Working between modules:

    You will contact manufacturers and gather quotes, information, and documentation.

  • Now the product is starting to take shape.

    But we don't just accept any sample, because:

    “It looks great.”

    We work systematically.

    We'll go over:

    • How to Order Samples

    • What to Test

    • Performance

    • Consistency

    • Materials and Finish

    • Ease of Use

    • Packaging

    • Shelf life and storage, where applicable

    • Feedback from professional lash artists

    • How to Document Errors

    • How to Provide Specific Feedback to the Manufacturer

    • Version 1 → changes → version 2 → final specification

    By the end of the module, you will have:

    A Sample Evaluation System and clear criteria for what needs to be in place before you approve the product.

    Working between modules:

    You test samples and document feedback.

  • A good product must also be marketable.

    We're working on how the product should be perceived visually and commercially.

    We'll go over:

    • Brand Identity

    • Product Name

    • Product Line

    • Colors

    • Visual Direction

    • Packaging

    • Labels

    • Product Information

    • Product Images

    • Product Descriptions

    • Premium positioning

    • How the product differs from existing brands

    • How to Avoid Spending Too Much Money on Packaging Too Early

    By the end of the module, you will have:

    A clear visual concept and a specific packaging direction.

    Working between modules:

    You will continue to work on design, packaging, and product materials in collaboration with relevant suppliers and designers.

  • This is one of the most important modules.

    Because you can't just manufacture a product and sell it in the EU.

    The specific requirements depend on the product category, which is why we are working to identify what applies to your particular product.

    Among other things, we'll cover:

    • Relevant EU legislation

    • Corporate Social Responsibility

    • Product Documentation

    • Ingredient documentation, where applicable

    • Safety documentation, where applicable

    • CPNP, where applicable

    • Product Information

    • Label Requirements

    • Claims and Marketing

    • Importer's Liability

    • Documentation from the manufacturer

    • What documents you should request

    • What You Need to Ensure Yourself

    Important: You won't just be learning how to collect papers from the factory.

    You'll learn to understand what the documentation means and what you need to have in order before the product is sold.

    By the end of the module, you will have:

    A compliance checklist for your specific product and an overview of the documentation you need to obtain.

    The mentoring program does not replace legal advice or a professional safety/compliance assessment where such an assessment is required.

  • MODULE 7

    Now we need to make sure that your product can also become a business.

    We'll go over:

    • Production Cost

    • MOQ

    • Packaging

    • Shipping

    • Import Costs

    • Customs duties, where applicable

    • Inventory

    • Sales Tax/VAT

    • Cost price

    • Wholesale price

    • Retail price

    • Avance

    • Break-even

    • Revenue per product

    And most importantly:

    How do you negotiate with the manufacturer?

    You'll learn how to negotiate more than just the unit price.

    Among other things, we'll look at:

    • MOQ

    • Sample fees

    • Packaging

    • Production Terms

    • Payment Terms

    • Lead time

    • Shipping

    • Quality Control

    By the end of the module, you will have:

    A comprehensive cost-price model, pricing strategy, and negotiation strategy.

  • Now let's put it all together.

    The product has been specified.

    The manufacturer has been selected.

    The price has been calculated.

    The brand and packaging are in place.

    Now we need to plan the process from production to sale.

    We'll go over:

    • Final Production Approval

    • Purchase Order

    • Production Control

    • QC

    • Shipping

    • Incoterms

    • Import

    • Inventory

    • Online Store

    • Product Descriptions

    • Pre-launch

    • Waiting List

    • Content

    • Influencers

    • Ambassadors

    • B2B Sales

    • Launch Offer

    • How to Generate Demand Before the Product Arrives

    By the end of the module, you will have:

    A concrete Product Launch Roadmap.

Schedule an appointment for an in-depth consultation
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A bouquet of flowers with pink peonies, green hyacinths, and grass in a gray vase, placed on a white pedestal.

YOUR PRODUCT DEVELOPMENT ROADMAP

Throughout the entire process, we follow a single, comprehensive roadmap:

IDEA
↓
POSITIONING
↓
PRODUCT BRIEF
↓
PRODUCT SPECIFICATION
↓
MANUFACTURER
↓
SAMPLE
↓
TEST
↓
BRAND & PACKAGING
↓
COMPLIANCE
↓
PRICE
↓
PRODUCTION
↓
IMPORT
↓
LAUNCH

So you always know:

What should I do now?

What comes next?

What should I make sure not to forget?

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Small flowers, including pink roses and green flowers, lying on a white surface, with leaves and some grass.

WHAT YOU HOPE TO ACHIEVE BY THE END OF THE PROGRAM

Once the 8 weeks are complete, you will have worked hands-on with your own product and will have:

✓ A clear product idea
✓ A clear positioning
✓ A Product Specification
✓ A manufacturer shortlist
✓ A supplier questionnaire
✓ A sample and testing process
✓ A compliance overview
✓ A cost-price model
✓ A pricing strategy
✓ A production plan
✓ A launch strategy
✓ A personalized Product Development Roadmap

But most importantly:

You've learned the process.

So your first product doesn't have to be your last.

Once you understand how to go from:

IDE → PRODUCT → BRAND → LAUNCH

You can use this process over and over again to develop new products and build a brand of your own when you sign up.

Meet Your Mentor

A young woman with long brown hair, wearing a light-colored blazer and a white dress, is sitting on a beige sofa and smiling.

Maria WK

CEO and Founder of Scoop Beauty Concept salon, Vippeskolen Lash School DK, and manufacturer of exclusive eyelash products from Scoop Lash (2024–2026); experienced product developer

I’ve been on the other side of the table myself and know just how many decisions go into creating a professional lash product—from materials, quality, and suppliers to branding, pricing, compliance, and launch. And how incredibly confusing it can be—and how overwhelming it can feel—to have to know it all. The consequences of not getting it right from the start can include financial and personal repercussions, as well as stress and worry. I wish I’d had a mentor when I started so I could have avoided even half the mistakes I made when I first began.

Through my work on my own product line from Scoop Lash in 2024–2026—which took me seven years to source—I have gained experience in sourcing, product development, supplier relations, and the creation of professional eyelash products. I have carefully selected my partners and applied the highest standards of quality assurance to my product designs. I’ve been able to do this solely because of my experience in the eyelash industry since 2014, when I completed my first training program.

Now I'm going to share the process with you.

I'll help you go from "I have an idea" to "I know exactly what to do next."

You don't just get a mentor who tells you what to do.

You’ll have a mentor who will help you ask the right questions, make better decisions, and avoid some of the mistakes I’ve seen—and encountered—along the way.

Your idea. Your product. Your brand.
I'll help you get there.

Schedule a consultation with me
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YOUR INVESTMENT

LASH SCHOOL PRODUCT LAB™

8 weeks · 8 online modules · 16 hours of 1-on-1 mentoring

18,399 DKK, excluding VAT

Pay for Lash School Product Lab
Split into 3 installments

FAQ

  • ✓ 8 × 2-hour personalized 1:1 mentoring sessions
    ✓ 16 hours of coaching over 8 weeks
    ✓ Online or in person (for an additional fee)
    ✓ Product Development Roadmap
    ✓ Templates for product, manufacturer, samples, and pricing
    ✓ Compliance & documentation checklist
    ✓ Consultation on manufacturers, samples, packaging, and pricing
    ✓ Concrete launch plan for your product
    ✓ Access to my experience and guidance every step of the way, from idea to launch

  • The mentoring program is an intensive 8-week one-on-one program in which we set aside time specifically for you. For this reason, the program is generally non-refundable once it has begun.

    Of course, you’re welcome to change the direction of your product along the way— that’s part of the process. If you get sick or need to reschedule a session, we’ll find a new time by mutual agreement.

    We reserve the right to reschedule a session on short notice.

  • It's a 100% personalized one-on-one mentoring program, so we focus exclusively on your product, your idea, and your brand.

    There are no teams and no other participants.

  • No. You can come to us with a fully formed idea or just a dream of creating your own product. We’ll start right where you are.

  • No. We work together to identify and evaluate relevant manufacturers.

  • Yes. We can build on your existing brand or work on the idea of creating a completely new one.

  • That's perfectly fine. We'll start with the idea, target audience, needs, and positioning, and work our way toward the right product.

  • You'll learn how to communicate professionally with manufacturers on your own. We can review quotes, responses, samples, and correspondence together.

  • No. Manufacturers, delivery times, prices, quality, and regulatory requirements depend on external factors. I’ll help you with the process and the decisions, but you make the final choices yourself.

  • Yes, we review the relevant EU requirements, documentation, labels, and the compliance process for your product. However, this process does not replace legal advice or a professional safety assessment where necessary.

  • No. We also work with MOQs, samples, cost prices, and budgets so you can make decisions based on your financial situation and avoid tying up too much capital in the initial production run.

  • The most important thing is that you keep moving forward. We'll tailor the next session to where you are, but the program follows a set structure over 8 weeks.